Swatch and OMEGA have unveiled a new addition to their MoonSwatch collaboration: the “Mission to the Moon 1969.” Limited to 1,969 pieces worldwide and priced at $570, the watch features a case made partly from 18K gold recovered from genuine 1969 OMEGA parts. Here’s how the application process works.
What is the “Mission to the Moon 1969”
MoonSwatch is the joint watch line from Swatch and OMEGA that reinterprets OMEGA’s iconic Speedmaster in Swatch’s bioceramic material. The “Mission to the Moon 1969” sits at the top of the lineup as a special limited edition, distinguished from standard MoonSwatch models by its use of a solid gold case.
Price and Production Run
The watch is priced at $570, with only 1,969 pieces produced worldwide. The number 1969 references the year Apollo 11 landed on the Moon, a theme reflected throughout the model’s naming and design.
The Story Behind the 18K Moonshine Gold
The case is crafted from OMEGA’s proprietary “18K Moonshine Gold,” using roughly 11 grams of gold melted down from genuine vintage OMEGA parts dating back to 1969. Rather than a simple solid-gold reissue, the metal itself carries more than half a century of history, which has made the release a major talking point among collectors.
How to Apply Through ESTA
Prospective buyers must apply through Swatch’s dedicated ESTA app. The application window runs from 15:32 CEST on July 16 to 23:59 CEST on July 21, local time. Given the extremely limited production, the watch is not sold through regular retail but distributed via a selection process instead.
A 32-Question Quiz
The ESTA application requires applicants to complete a 32-question quiz within a 2-hour-15-minute time limit. The questions are expected to cover OMEGA, MoonSwatch, and the history of space exploration, making the process more of a participatory challenge than a simple first-come, first-served entry.
From Selection to Purchase
Winners are chosen by an internal jury, with 1,969 buyers selected worldwide. Not everyone who applies is guaranteed a chance to buy; selection is based on quiz results and other internal criteria. Purchases are limited to one watch per person, per store, per day, a measure intended to curb bulk buying for resale.
FAQ
Q. How can I buy the Mission to the Moon 1969?
A. You need to apply through the ESTA app. The application window runs from 15:32 CEST on July 16 to 23:59 CEST on July 21.
Q. What is the price and how many were made?
A. The watch is priced at $570, with a worldwide production run of 1,969 pieces.
Q. How is it different from a standard MoonSwatch?
A. The biggest difference is the case, made from 18K Moonshine Gold sourced from genuine 1969 OMEGA vintage parts, unlike the bioceramic cases used on standard MoonSwatch models.
Q. Can anyone buy this watch?
A. Only 1,969 buyers chosen by an internal jury after completing the 32-question ESTA quiz will be able to purchase it, and each buyer is limited to one watch per store per day.
Summary
The MoonSwatch “Mission to the Moon 1969” combines rarity, priced at $570 with only 1,969 pieces worldwide, with genuine historical value through its 18K Moonshine Gold case made from melted-down 1969 OMEGA parts. Buying one requires applying through the ESTA app and completing a 32-question quiz, with winners chosen by an internal jury. Anyone interested should check the official app for the latest application details before the window closes.
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*Information in this article is current as of publication. Pricing, application conditions, and production numbers are subject to change, so please check the official Swatch app or website for the latest details before applying.
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