(Published July 5, 2026)
To celebrate the 30th anniversary of Pokemon, Casio is releasing the G-SHOCK GA-110PKM-7AJR, a limited-edition watch based on the classic GA-110 analog-digital model. It launches in Japan on Friday, July 17, 2026, priced at 33,000 yen (tax included). The white-based design uses the red, green and blue colors of the original 1996 games and features 30 Pokemon on the band. Here is everything you need to know: the price, release date, design details, and how fans can get one through Japan’s lottery and first-come sales.
Image: Impress Watch
GA-110PKM-7AJR Overview: Price & Release Date
This collaboration is built on the GA-110, one of G-SHOCK’s most iconic analog-digital cases. Casio has confirmed the specifications on its official product page (gshock.casio.com). The key facts are below.
GA-110PKM-7AJR
33,000 yen (tax included)
Friday, July 17, 2026
G-SHOCK GA-110 (analog-digital)
The design pays tribute to the very first Pokemon games, Pocket Monsters Red, Green and Blue, released in Japan in 1996. The red, green and blue accents appear on the hands, buttons, dial and bezel, so longtime fans instantly recognize it as a nod to the original trio of games.
Design Details: 30 Pokemon on the Band
Image: Impress Watch
The standout feature is the band, which showcases 30 Pokemon to mark the franchise’s 30th anniversary. It includes the starter Pokemon from each generation plus fan favorites like Pikachu and Eevee (29 in total), with Mew added on the band loop to reach a total of 30.
Image: Impress Watch
At the 9 o’clock position, the inset dial is styled after a Poke Ball. Look closely and you will notice a silhouette of Pikachu’s back on the hour and minute hands, a subtle detail that rewards a second glance.
Caseback and Special Packaging
Image: Impress Watch
The caseback is engraved with the Pokemon 30th anniversary logo. The watch also comes in a special Poke Ball-shaped box decorated with illustrations of all 30 Pokemon, making it a collectible in its own right, not just a watch.
Image: Impress Watch
How to Buy: Lottery vs First-Come Sales
Image: Impress Watch
Because this is a limited-quantity model, many Japanese retailers are using a lottery (application-based) system, while some sell on a first-come basis. Applications opened on July 1, 2026. The main routes are as follows.
Lottery retailers
Application: July 1 (Wed) 10:00 to July 6 (Mon) noon. Results announced July 16. A Casio ID is required in advance.
Application: July 1 to July 13 (Mon) 16:00. One per person; membership required.
In-store and web lottery; periods vary by store. Check locator.casio.com for participating shops.
First-come retailers
First-come reservations from July 1 (Wed) 00:00.
First-come reservations from July 1 (Wed) 19:00.
First-come reservations from July 1. Check the Rakuten product page for the exact start time.
Dates and sales methods can change, so always confirm on each retailer’s official page before applying.
Can Fans Outside Japan Buy It?
The GA-110PKM-7AJR is a Japan-market model (the “JR” suffix denotes a Japanese domestic release). Most of the lottery and first-come stores listed above ship within Japan only, and lotteries typically require a Japanese account and address.
International fans usually have two realistic options: use a Japan-based proxy or forwarding service to enter the lotteries and reship the watch, or wait for it to appear on secondhand and specialist watch marketplaces after release. Since it is a limited edition, availability is expected to be tight, so setting up a proxy account ahead of the July 17 launch is the safer approach.
Related reading
- Pokemon G-SHOCK GA-110PKM: full store list and how to apply (Japanese)
- Pokemon 30th Moncolle “Dekakeru Pikachu” release and price (Japanese)
- New Ditto Transform plush lineup: all 6 types and release date (Japanese)
FAQ
When is the Pokemon G-SHOCK released?
It launches in Japan on Friday, July 17, 2026.
How much does it cost?
The suggested retail price is 33,000 yen (tax included).
How many Pokemon are on the watch?
The band features 30 Pokemon in total, including each generation’s starters plus Pikachu, Eevee and Mew, to mark the 30th anniversary.
Is it a limited edition?
Yes. It is a limited-quantity model, and most retailers are selling it via lottery or first-come reservations.
Summary
The Pokemon 30th anniversary G-SHOCK GA-110PKM-7AJR arrives July 17, 2026 in Japan for 33,000 yen. Based on the GA-110, it wears the red, green and blue of the original 1996 games, packs 30 Pokemon onto the band, and ships in a Poke Ball-shaped box. Sales run through a mix of lotteries (Casio, Car and Driver, Bic Camera) and first-come reservations (TiC TAC, ZOZOTOWN, iget), most of which opened July 1. Because stock is limited, fans overseas should line up a Japan proxy service early. Always confirm the latest details on Casio’s official page.
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