DOE x New Balance U2010 Release Guide: Yin-Yang 2010

日本語版は こちら／Read this in Japanese here.

Shanghai-based streetwear label DOE has teamed up with New Balance on a new take of the U2010. Built around a Taoist yin-yang concept, the collaboration splits the upper into contrasting black and white panels. It rolls out first in China from July 11, 2026. A Japanese/international retail date and price are not officially confirmed yet, but here is everything known so far about the release schedule, specs, and where to buy.

Table of Contents

Overview

DOE is a Shanghai-based streetwear brand and retailer known for weaving Eastern motifs into contemporary street style. For this project the team uses New Balance’s popular U2010 silhouette as a canvas, expressing the yin-yang (Taiji) concept through a bold contrast of black and white across the upper.

Within a single shoe the black and white panels are arranged like yin and yang, and when the pair is placed side by side the full design reads as one complete visual. It is an ambitious layering of Eastern philosophy onto a silhouette that has been climbing in popularity thanks to its work-tech detailing.

Release schedule

The launch is staggered and starts in China. Dates can shift by region and retailer, so always confirm with each shop’s announcement.

The dates above are centered on the Chinese/overseas rollout. As of writing, there is no official Japanese retail date; confirmed information will come from local retailers and New Balance’s own channels.

Price (retail TBC outside China)

The overseas price is reported at 1,199 RMB (roughly around USD 180). Local currency equivalents vary with exchange rates and distribution, so treat this as a guide only. No official price has been announced outside China.

Design & specs

Yin-yang black & white contrast

The upper mixes black suede/nubuck with off-white and grey suede and mesh, swapping tones from side to side within each shoe to visualize the yin-yang idea. Even the New Balance “N” logo is tonal so it never overpowers the design.

The U2010 silhouette

The U2010 carries the mood of the classic 99X line while adding a chunkier midsole and a techy upper build that fits the current Y2K-leaning trend. It offers a bold profile that still stays wearable for everyday styling.

Materials & cushioning

The upper uses durable CORDURA-type fabric and suede, while the midsole features New Balance’s ABZORB SBS cushioning for impact absorption and comfort.

Where to buy

Overseas-first collaborations often reach other markets via parallel imports and resale, or a later local release. Below are the channels where New Balance’s higher-profile collaborations are usually found (always confirm availability with each shop’s official announcement).

FAQ

Q. Can I buy it outside China?

A. As of writing there is no official announcement for a Japanese/international retail release. Realistic options are local retailers and New Balance’s channels once announced, or parallel import / resale.

Q. How much does it cost?

A. The overseas price is reported at 1,199 RMB (roughly around USD 180). Prices outside China have not been announced.

Q. What is the base model?

A. The New Balance U2010, a voluminous silhouette carrying the 99X mood, with CORDURA-type materials and ABZORB SBS cushioning.

Q. What does the design look like?

A. A black-and-white contrast expressing the Taoist yin-yang. The black and white panels swap within each shoe, and the pair completes the full concept when placed together.

Summary

*Release dates, prices, and availability are subject to change. Always confirm the latest, accurate details via New Balance’s official channels and each retailer.