Boston’s renowned boutique Concepts (CNCPTS) and New Balance have revealed a special edition of the classic 990v4 called “Patina.” Inspired by travel and vintage aging, the shoe blends deep brown, olive green, and burgundy tones with a hidden pop of emerald green on the insole. The global launch is set for Friday, July 24, 2026. Here is everything on the release date, price, design details, and how to get a pair.
Key points
- CNCPTS x NB 990v4 “Patina” global release: Friday, July 24, 2026
- Style code U990CP4, Made in USA
- Travel-inspired brown, olive, and burgundy palette
Table of Contents
What is the CNCPTS x 990v4 “Patina”?
Concepts is a Boston-based shop known for its many acclaimed collaborations with New Balance, Nike, and others. This time the theme is “Patina” — the character a material gains as it ages over time. The result is a deep, muted palette and texture that recalls well-worn travel gear.
The base 990v4 is one of New Balance’s flagship Made in USA silhouettes. With premium suede and mesh and a comfortable midsole, it has long been a favorite among sneaker fans.
Release date and price
The rollout happens in stages, centered on Concepts’ stores and online channels.
Online drawing (Boston pickup)
Tuesday, July 14, 2026, at 12 p.m. ET
Release at CNCPTS Boston
Saturday, July 18, 2026
Global launch
Friday, July 24, 2026
Price and style code
Reported at around $220 in North America; style code U990CP4 (Made in USA). Final pricing may vary by region.
Design details
Every detail of the “Patina” is built around the theme of travel.
Color palette
White mesh accented with brown, olive green, and deep burgundy for a travel-inspired look
Emerald green insoles
A vivid emerald green hidden inside the otherwise muted design
Ribbon laces and luggage tags
Ribbon-style laces plus luggage tag hangtags that recall a suitcase
Suitcase-style packaging
A dedicated box modeled on a vintage trunk, finished with printed stickers
Where to buy
The “Patina” is an overseas release sold mainly through Concepts’ stores and official online shop. As of writing, there is no confirmed official retail or pricing in Japan. If you are shopping from Japan, consider the following.
Concepts official online
Check the official site around the global launch (July 24). International shipping and raffle availability should be confirmed.
Local availability
New Balance retailers and select shops may announce stock later. Watch official social channels for updates.
Popular collaborations sell out fast, so know the raffle steps and release times in advance. Prices, stock, and shipping regions may change, so always confirm with each retailer’s official information.
FAQ
When is the global release?
Friday, July 24, 2026. CNCPTS Boston gets an earlier release on Saturday, July 18.
How much does it cost?
Reported at around $220 in North America. It is a Made in USA flagship, and final pricing may vary by region.
Can I buy it in Japan?
No official Japanese retail has been announced yet. Check Concepts’ official online shop and updates from New Balance retailers.
What is the style code?
U990CP4. It is based on the Made in USA 990v4, in the Concepts “Patina” makeup.
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Summary
The CNCPTS x New Balance 990v4 “Patina” is an elegant collab in travel-inspired brown, olive, and burgundy, complete with emerald green insoles and vintage suitcase-style packaging. The global release is Friday, July 24, 2026. With no confirmed Japan retail yet, follow Concepts and local retailers for updates.
*Information is accurate as of writing. Release dates, prices, availability, and shipping regions may change. Always confirm with each retailer’s official information before purchasing.
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