Nike is bringing Japanese convenience-store culture to your feet with the Nike Air Max 95 Big Bubble “Lawson” (IR1944-400), arriving in July 2026 primarily through atmos Japan. Dressed in the blue-and-white palette of the Lawson storefront with sharp red accents, it is one half of Nike’s “Convini” (konbini) pack. Below we break down the release date, price, style codes, design details, and how to buy it, plus the companion “7-Eleven” colorway.
Image: SneakerBarDetroit
In this guide
- Release date and where to buy
- Price and style codes
- Design highlights of the Lawson colorway
- The “Convini” pack with 7-Eleven
What is the Air Max 95 “Lawson”?
The Air Max 95 Big Bubble “Lawson” is a colorway inspired by one of Japan’s most familiar convenience-store chains. Built on a blue-and-white base with pops of red, the palette echoes the brand colors seen on Lawson storefronts and its iconic blue milk-carton logo. It sits on the “Big Bubble” build, a faithful recreation of the original 1995 Air Max 95 with the oversized visible heel Air unit that has fueled the model’s recent resurgence.
One important note
This Lawson colorway is described by sneaker media as a design inspired by (an homage to) convenience-store color schemes. It has not been announced as an official collaboration between Nike and Lawson. Check Nike’s and atmos’s official channels for the latest details before buying.
Image: SneakerBarDetroit
Release Date, Price & Style Code
According to overseas sneaker outlets, an atmos Japan launch is expected around July 10, 2026, with a wider rollout through Nike and select retailers to follow shortly after.
Release
July 2026 (led by an atmos Japan launch; broader availability via Nike and retailers to follow).
Price
Reported at US$210. The Japan retail price is expected to land in the mid-25,000 yen range; confirm the exact figure with retailers.
Style codes
Lawson = IR1944-400 / 7-Eleven = IR1944-102
Some reports list the atmos launch a day ahead of the general release, so dates can vary by retailer. If a raffle is used, an entry window will be set separately, so review the buying steps below.
Design Highlights of the Lawson Colorway
The standout element is the vivid blue. The upper leans on premium suede in a Blue Sapphire tone, layered with white, light smoke grey, and metallic silver, and finished with thin red piping. The Air Max 95’s signature gradient-layer construction is rendered beautifully across these shades of blue.
Image: SneakerBarDetroit
Details to notice
- Tongue & heel: the familiar “air max” logo and rear “NIKE AIR” branding pop in red and blue.
- Laces: blue-and-white two-tone laces add a playful, convenience-store touch.
- Sole: a white midsole houses the large Big Bubble visible Air unit.
Image: SneakerBarDetroit
The “Convini” Pack with 7-Eleven
The Lawson pair does not release alone. It is presented as part of a “Convini” (Convenience Store) pack alongside a “7-Eleven” colorway (style code IR1944-102) themed after another beloved Japanese chain. The 7-Eleven pair channels that store’s orange, green, and red brand colors, making a striking cool-vs-warm contrast when placed next to the blue Lawson.
Image: SneakerNews
Taking the convenience store, arguably the most everyday fixture of Japanese life, and translating it onto a global icon like the Air Max 95 has generated plenty of buzz abroad, with outlets noting the palette looks lifted straight from Tokyo’s konbini shelves. With both colorways expected around the same window, many fans will want the full pair.
Image: SneakerBarDetroit
How to Buy: Watch the atmos Raffle
The popular Air Max 95 Big Bubble often releases via raffle. With atmos leading this launch, keep these steps in mind.
1. Check atmos online / app
Raffle or entry details are typically announced ahead of release on atmos’s site and app.
2. Enter within the window
Raffles usually run for a few days. Complete registration and select your size to apply.
3. Purchase if selected
Winners proceed to checkout. After the wider rollout, Nike SNKRS and retailers offer additional chances.
Always confirm the raffle format and exact dates via official atmos and Nike announcements. Expect the popular colorway to sell out quickly at launch.
FAQ
Q. Is this an official Nike x Lawson collaboration?
A. As of now it is described as an homage inspired by convenience-store colors, not announced as an official collaboration between the two companies. Check official channels for the latest.
Q. When does it release?
A. July 2026, led by an atmos Japan launch, with a wider Nike/retailer rollout to follow. Dates may vary by retailer.
Q. Is there a 7-Eleven colorway too?
A. Yes. It releases as a two-pair “Convini” pack with an orange-and-green 7-Eleven colorway (IR1944-102).
Q. How much is it?
A. Reported at US$210; the Japan price is expected in the mid-25,000 yen range. Confirm with retailers.
Summary
The Nike Air Max 95 Big Bubble “Lawson” turns Japanese convenience-store culture into a vivid blue sneaker, arriving in July 2026 mainly through atmos as part of a “Convini” pack with a 7-Eleven colorway. Expect a raffle for this popular model, so watch atmos and Nike’s official announcements. Dates, prices, and entry windows may change, so always confirm the latest details officially before buying.
*Prices, dates, and specs are current as of writing. Please confirm the latest accurate information through official Nike and atmos (retailer) announcements.
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